Cedato provides a variety of options for creating and viewing your own custom reports, in addition to providing predefined reports. Cedato provides the following predefined Supply item reports. This list can be displayed by clicking SUPPLY in the left pane –
- All Supply Report
- Supply by Demand Report
- Supply by Day Report
- Supply by Domain Report
The table below provides a superset of all the properties that appear in the following Supply-related reports –
|
Column Name |
Description |
|
Supply ID |
The system-generated ID of the Supply item. |
|
Supply Name |
The name of the Supply item. Tip – To drill down to view a report related to a specific Supply, hover over the Supply item’s name or ID and then click the Filter Dimension option in the pop up that appears. |
|
Domain |
The domain from where the Opportunity arrived. |
|
Day |
The date of the correlating data. |
|
Demand ID |
A unique system-generated Demand item ID. |
|
Demand Name |
The name of the Demand item. Tip – To drill down to view a report related to a specific Demand, hover over the Demand item’s name or ID and then click the Filter Dimension option in the pop up that appears. |
|
Demand URL |
The VAST URL. |
|
Opportunities |
The quantity of calls from the media source to load the Cedato Supply Tag, as received by Cedato. |
|
Ad Requests |
The number of times Cedato called the Demand Tag URL. |
|
Impressions |
The quantity of received ad impression events. |
|
Fill Rate |
Impressions/Opportunities*100 (%). |
|
Revenue |
The revenue generated by ads that started playing (impressions) according to the CPM set in Cedato. The CPM is the Cost Per Mille for impressions. This is the cost that the Demand pays for 1,000 impressions. |
|
RPM |
Revenue per 1,000 opportunities (Revenue/Opportunities*1,000). |
|
Impression RPM |
Revenue per 1,000 Impressions (Revenue/Impressions*1,000). |
|
Cost |
Calculation of the cost based on the settings in Supply ➔ Settings ➔ Supply Cost Type. |
|
Demand FR Rate% |
Demand Fill Rate, which is impressions/Ad Requests*100 (%). |