Overview
The Contextual Recommendation and Matching Engine from EX.CO improves content relevance and user engagement through video matching and boosts content circulation through AI RSS. How it works and the benefits it brings are explained in this guide.
How It Works
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Contextual Recommendation:
- The engine maintains a score for each video based on its contextual relevance to the page it's served on.
- Videos are selected for the playlist based on the feed history (such as the last 7, 14, or 30 days) for the article the player is loaded on.
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Contextual Matching Engine:
- Integration: The engine is fully integrated into the EX.CO platform, requiring only the enabling of domain scraping based on your list of publishers' partner domains.
- Application to Playlists/Players: When applied to a playlist or player, it actively scans each new article, ensuring that content is always fresh and relevant.
- Contextual Relevancy Scoring: Videos are scored for relevancy to the content of the current page, ensuring the most relevant videos are displayed.
- Dynamic Content Selection: The engine can select videos based on various recency settings, allowing customization of content presentation.
Even Without Video, There's a Solution:
If you don't have video content, there's no need to worry. You can integrate your website's XML feed with the EX.CO AI-RSS Solution, which is designed to create video experiences for content circulation.
By combining this with the contextual engine, you can craft an engaging on-page video experience. This setup will recommend content that is relevant to your readers, enhancing every story on your website.
Related guide:
Results
Implementing this engine has shown significant improvements:
- Revenue Uplift: Up to 17% to 49% increase in revenue.
- Dwell Time Uplift: A 49% increase in user dwell time on pages.
Benefits
- Enhanced User Engagement: By presenting contextually relevant videos, users are more likely to engage with the content.
- Increased Revenue Opportunities: More relevant content can lead to higher ad engagement and revenue.
- Automated Content Tailoring: The automated system ensures that the content displayed is always suited to the specific context of each page.