Sync Google Ad Manager - CPM

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  1. In Ad Manager 360, select Reporting > Reports.
  2. Click New report.

New Report.png

Setup in the Report builder

General settings

  1. In the Report builder tab, set the Report type to Historical.
  2. Enter the report name according to this template: <COMPANY NAME>_Adx_CPM_Sync.
    1. Replace <COMPANY NAME> with your company’s name, as stated in app.ex.co.
    2. Do not use any special characters and spaces (e.g EX.CO becomes ExCo).
  3. Select the time zone closest to GMT, if possible (e.g GMT+3:00 is better than GMT-7:00).
  4. Set the Date range type to Dynamic.
  5. Set the Date range period to Last 7 days.
  6. Set Report currency to USD (US Dollar).
  7. If needed, apply any filter logic you require, to report on relevant ad units (optional).

General Settings.png

Dimensions

  1. In the Dimensions panel, select Time unit - Date.
  2. Set Time unit- Hour.
  3. Select Inventory - Ad unit (all levels).
  4. Maintain the specified order of dimensions. Do not check any checkboxes in the Ad unit (all levels) dimension.

Dimensions.png

Metrics

  1. In the Metrics panel, within the Total column, check Total impressions.
  2. Check Total clicks.
  3. Check Total CPM and CPC revenue.
  4. Check Total average eCPM.

Metrics.png

Editors and scheduling

  1. In the Editors and scheduling panel, set Schedule to Daily.
  2. For Date range, set the end date one year from the start date (e.g Oct. 14, 2023 - Oct. 13, 2024).
  3. Set File format to CSV (NOT Excel CSV).
  4. Check Include header.
  5. Check Include IDs.
  6. In Add recipients, add cpm_sync@ex.co as a report recipient.
  7. Click Save and run.

Editors and Scheduling.png

Example outputs

Report builder:

Report Builder.png

CSV File:

CSV File.png

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