Demand Setup on EX.CO Platform

Overview

This document explains how to use the Demand Management system on the EX.CO platform.

Setup

1. Login to EX.CO’s platform
2. On the left hand menu, go to Ad Server > Demand management 
3. On the Demand Management page, you’ll see the EX.CO Marketplace by default, which is always active and assigned to all tags. 

New Demand Tag Creation

Click on the blue button on the top right corner to create a new demand source. 

1. General Tab

   Fill in the mandatory fields (asterisk on all required fields): 

   • Give your source a name
   • Select the integration type
   • Select the demand partner
     • For each selected Partner, Inventory Mapping will open based on each partner’s required parameters, with an asterisk on required fields.
     • Inventory mapping is determined by each demand partner’s requirements and recommendations, which can be found in Prebid.js Bidder Params list.
     • If any of your demand partners is missing from the dropdown list, please contact us and we will happily add it. 
   • Select the relevant channel.
   • Pricing - You can select either a fixed floor price or the Dynamic Floor Option. We highly recommend using the Dynamic Floor option in order to leverage EX.CO’s Machine Learning yield engine to optimize the floor price for every auction, thus optimizing fill rate and maximizing total revenue. 

   

2. Supply

   Your supply tags will either have been created by EX.CO’s team upon creating your account on the platform, or you can create your own supply tag under the Supply Management tab in the left navigation bar. You should be able to see your tags in the list, selected by default. 

   

   Click on “Create” and you’ll be able to see the demand source in the main Demand Management Page.

3. Targeting 

   • Control where the ad server will be active - include or exclude by Country, DMA, State, OS, Browser Domain/App bundle and a restrictions list with multiple bundles.

     

   • Capping - limit the frequency of daily ad requests or daily ad impressions.

     

   • Create a list of blocked advertisers' domain and/or IAB categories.

     

4. Settings 

   Select advanced video and device settings.

For any questions, please reach out to your EX.CO Account Management Team, or support@ex.co