Chen Malka
Activity overview
Latest activity by Chen Malka-
Chen Malka created an article, Understand Yield Engine and Ad Server Capabilities
Yield Engine How does the EX.CO machine learning (ML) yield engine work? The EX.CO ML yield engine is a sophisticated system designed for optimal demand selection and pricing. Here’s how it operate...
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Chen Malka created an article, Streamline your video content workflow with EX.COs API
As a publisher, your writers and editors are your greatest assets. Their research and stories attract and engage your audience. Yet, updating the content workflow in your CMS, especially for video,...
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Chen Malka created an article, Why sticky players are important in digital video advertising
The digital landscape has seen a significant shift towards sticky players, a trend adopted by major online platforms including YouTube, Forbes, Time Magazine, Sports Illustrated, and others. Analyz...
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Chen Malka created an article, Discover trending content with popular tags in EX.COs Marketplace
EX.CO has introduced an innovative way to manage and explore content using "Popular Tags" within its marketplace tab. This feature dynamically curates and displays tags that are most frequently use...
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Chen Malka created an article, Guide: Contextual Matching setup and management on the platform
đź’ˇ EX.CO Tip: When contextual matching is applied, our AI engine creates a unique playlist for each article from the available videos. Create a large pool of videos using a dynamic playlist as i...
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Chen Malka created an article, Enhance your content strategy with EX.COs Marketplace
Overview The 'EX.CO Marketplace’ tab in your account (found under media library) is a gateway to a diverse range of content options, offering access to a rich collection of videos from numerous con...
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Chen Malka created an article, Dynamic regeneration process of EX.CO playlists
Introduction A constant and frequent update of playlists is crucial for the relevance and engagement of video content. EX.CO utilizes a sophisticated playlist regeneration process that adapts to va...
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Chen Malka created an article, EX.CO playlists
Overview Curated Content: EX.CO offers over 60 curated playlists across various categories and subcategories. Rich Source: These playlists draw from the EX.CO marketplace, which is updated daily...
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Chen Malka created an article, Create multiple RSS/MRSS feeds
EX.CO now offers a powerful capability that enables you to create multiple RSS/MRSS feeds simultaneously, streamlining the process for efficient playlist creation at scale. This guide will walk you...
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Chen Malka created an article, Upload and manage video content
Upload video content: Use the 'Create' button or 'Import video' in the media library to add videos. The system transcodes videos, creating multiple quality versions for optimal user experience. Su...