A Journey is a series of questions users will answer about their interests, habits or preferences to discover either a personality-driven result or a recommendation tailored for them. 

Let's go over the different elements in a journey.


In a Journey, we start with the results. These are the end pages that your audience will reach, so we can create multiple possibilities.

  • The results should be as broad as possible and make sense to the majority of your users. Ensure you offer value for taking part in it. It could be a reward, a meaningful insight, or intriguing content.

  • Elaborate on the personality of the person that reached each result.

    For example: If you asked "Which plant are you?". The personality traits need to be recognizable for most people. The result might say: "You’re a tough one, but there’s nothing you love more than soaking up the sun - just like a cactus."

  • Include an action element in each result to ensure engagement. A call to action button is useful if you want to see conversions, whereas a form should be used if your goal is subscription. There is also the option to showcase a range of items in a products gallery, where each can be linked to separate URLs. Be sure to make it eye-catching to encourage your audience to interact.


  • We recommend creating 3-5 questions, which should include a variety of picture and text-based answers, although you can add as many as you like.

  • Each answer to every question will then need matching to one or more results (which is why you write them first). 

  • Click Match results and think about how the answer directly relates to each of the results you’ve created. Use the slider to select from four levels of relevance; 0, 1, 2, and Blocked.

    The more relevant a particular result is, the more likely a user will be to end with that selection, so the options you apply here will be used to calculate a relevant journey path for the user.

    If a user chooses an answer that should never lead to a particular result, this is where Blocked prevents that from happening.

  • To check how your selections are working, click Preview at the top of the page.


  • Activating the “Start Over” function allows users to retake the experience.

  • Make it shareable on social media by enabling the Display Social Share Buttons.