Sponsored video advertisements (ads) are handled by Cedato’s intelligent ad server in order to maximize the video revenue yield and fill-rate of Suppliers’ web pages and applications and to optimize the exposure of advertiser’s video ads. Revenue is based on the number of impressions, their CPM, their length, the traffic’s quality and so on.
Video ads are received from a Demand partner to be shown in the Supply item of a Publisher’s page.
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