What Are Supply Items

A Supply item represents an Inventory or a Traffic Source. A Supply item provides a self-optimizing intelligent item (implemented as a Tag (code snippet)) that can aggregate and display unlimited video ads (Demand items) in order to generate the optimal fill rate and yield of the Supply item.

Using the Cedato user interface, one or more Demand items can be assigned to a Supply item to be played in it. Then, based on Cedato's intelligent algorithms, a Demand item is chosen to be provided as a video ad. The video ads will be played according to the user’s settings on the Supply.

A Supply item can be a Cedato Player (HTML Player), a Cedato VPAID (that runs in a 3rd-party player) or a CedatoX connection, as described below.

Cedato HTML Player

Cedato’s seamlessly-integrated fast-loading smart HTML Player intelligently delivers optimal viewing experience while monetizing for revenue gains. A single Cedato player can have multiple Demand items assigned to it.


A VAST Supply item can be played in other players (other than a Cedato HTML Player) using Cedato's intelligent algorithms that maximize the yield of the associated Demand items that are behind the VAST. Cedato supports VPAID type.


A CedatoX type of Supply item enables a Cedato user to buy Inventory from other CedatoX partners using their Demand items.

A CedatoX Supply item enables a Cedato partner to connect with another CedatoX partner.

See CedatoX and Working with CedatoX.


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