Additional Supply Parameters

Overview

Setting correct macro implementation is essential in order to pass on the necessary information from the Supply partner to the Demand partner. It allows the Demand partner to evaluate the opportunity correctly. Macros in the Demand tag URL receive their values from the Supply side. The Supply side on the other hand receives the information from the media source.

The following Supply parameters can be added to the Supply tag, to pass the information to the Demand tag URL. Ensure to replace the added Supply parameter according to the macro implementation of your media source.

Please make sure to implement the corresponding macros in the Demand tag URL to be able to receive this information and to pass it on to the advertiser.

Supply parameter	Description	Supply type	Corresponding Demand macro
adposition	Position of the ad on users screen	HTML	[AD_POSITION]
pagecat	Page category according to IAB	HTML	[PAGE_CATEGORY]
sitetitle	The title of the site	HTML	[SITE_TITLE]
sitecat	Site category according to IAB	HTML	[SITE_CATEGORY]
videocontenttitle	Contnet video/image title	VAST	[VIDEO_TITLE]
videocontentdescription	Contnet video/image description	VAST	[VIDEO_DESCRIPTION]
videocontentduration	Contnet video/image duration	VAST	[VIDEO_DURATION]
videocontentlength	Contnet video/image length	VAST	[VIDEO_LENGTH]
videocontentcat	Content video/image category according to IAB	VAST	[VIDEO_CATEGORY]
videocontentkeywords	Contnet video/image keywords	VAST	[VIDEO_KEYWORDS]
videocontenturl	Contnet video/image file URL	VAST	[VIDEO_FILE_URL]
videocontentid	Content video/image ID	VAST	[VIDEO_ID]
muted	Mute settings	VAST	[MUTED]
autoplay	Autoplay settings	VAST	[AUTOPLAY]
clkurl	Dynamic click URL. Example implementation: &clkurl=https%3A%2F%2Fwww.mydomain.com	HTML	This information is sent directly to the advertiser
gdpr	GDPR	HTML/VAST	[GDPR]
gdpr_consent	GDPR consent	HTML/VAST	[GDPR_CONSENT]
us_privacy	CCPA	HTML/VAST	[US_PRIVACY]
schain	Schain	HTML/VAST	[SCHAIN]
appidfv		HTML/VAST	[APP_IDFV]
appatts		HTML/VAST	[APP_ATTS]
c1	Custom parameter	HTML/VAST	[CUSTOM1]
c2	Custom parameter	HTML/VAST	[CUSTOM2]
c3	Custom parameter	HTML/VAST	[CUSTOM3]
c4	Custom parameter	HTML/VAST	[CUSTOM4]
c5	Custom parameter	HTML/VAST	[CUSTOM5]
c6	Custom parameter	HTML/VAST	[CUSTOM6]

Example Implementation

Supply type HTML:

Demand:

http://www.exampleURL.com/script.php?advparam3=[URL]&advparam1=[AD_POSITION]&advparam2=[PAGE_CATEGORY]&advparam4=[CUSTOM1]

Supply type VAST:

http://v.algovid.com/vpvast?p=1&sid=EXTRACTED_DOMAIN&cb=[CB]&w=300&h=250&ho=1&d=[URL]&muted=[add macro from media source]&videocontenturl=[add macro from media source]&c1=[add macro from media source]

Demand:

http://www.exampleURL.com/script.php?advparam3=[URL]&advparam1=[MUTED]&advparam2=[VIDEO_FILE_URL]&advparam4=[CUSTOM1]