Overview
Setting correct macro implementation is essential in order to pass on the necessary information from the Supply partner to the Demand partner. It allows the Demand partner to evaluate the opportunity correctly. Macros in the Demand tag URL receive their values from the Supply side. The Supply side on the other hand receives the information from the media source.
The following Supply parameters can be added to the Supply tag, to pass the information to the Demand tag URL. Ensure to replace the added Supply parameter according to the macro implementation of your media source.
Please make sure to implement the corresponding macros in the Demand tag URL to be able to receive this information and to pass it on to the advertiser.
Additional Supply Parameters
Supply parameter | Description | Supply type | Corresponding Demand macro |
adposition | Position of the ad on users screen | HTML | [AD_POSITION] |
pagecat | Page category according to IAB | HTML | [PAGE_CATEGORY] |
sitetitle | The title of the site | HTML | [SITE_TITLE] |
sitecat | Site category according to IAB | HTML | [SITE_CATEGORY] |
videocontenttitle | Contnet video/image title | VAST | [VIDEO_TITLE] |
videocontentdescription | Contnet video/image description | VAST | [VIDEO_DESCRIPTION] |
videocontentduration | Contnet video/image duration | VAST | [VIDEO_DURATION] |
videocontentlength | Contnet video/image length | VAST | [VIDEO_LENGTH] |
videocontentcat | Content video/image category according to IAB | VAST | [VIDEO_CATEGORY] |
videocontentkeywords | Contnet video/image keywords | VAST | [VIDEO_KEYWORDS] |
videocontenturl | Contnet video/image file URL | VAST | [VIDEO_FILE_URL] |
videocontentid | Content video/image ID | VAST | [VIDEO_ID] |
muted | Mute settings | VAST | [MUTED] |
autoplay | Autoplay settings | VAST | [AUTOPLAY] |
clkurl | Dynamic click URL. Example implementation: &clkurl=https%3A%2F%2Fwww.mydomain.com | HTML | This information is sent directly to the advertiser |
gdpr | GDPR | HTML/VAST | [GDPR] |
gdpr_consent | GDPR consent | HTML/VAST | [GDPR_CONSENT] |
us_privacy | CCPA | HTML/VAST | [US_PRIVACY] |
schain | Schain | HTML/VAST | [SCHAIN] |
appidfv | HTML/VAST | [APP_IDFV] | |
appatts | HTML/VAST | [APP_ATTS] | |
c1 | Custom parameter | HTML/VAST | [CUSTOM1] |
c2 | Custom parameter | HTML/VAST | [CUSTOM2] |
c3 | Custom parameter | HTML/VAST | [CUSTOM3] |
c4 | Custom parameter | HTML/VAST | [CUSTOM4] |
c5 | Custom parameter | HTML/VAST | [CUSTOM5] |
c6 | Custom parameter | HTML/VAST | [CUSTOM6] |
Example Implementation
Supply type HTML:
Demand:
http://www.exampleURL.com/script.php?advparam3=[URL]&advparam1=[AD_POSITION]&advparam2=[PAGE_CATEGORY]&advparam4=[CUSTOM1]
Supply type VAST:
http://v.algovid.com/vpvast?p=1&sid=EXTRACTED_DOMAIN&cb=[CB]&w=300&h=250&ho=1&d=[URL]&muted=[add macro from media source]&videocontenturl=[add macro from media source]&c1=[add macro from media source]
Demand:
http://www.exampleURL.com/script.php?advparam3=[URL]&advparam1=[MUTED]&advparam2=[VIDEO_FILE_URL]&advparam4=[CUSTOM1]
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