When you create a Demand item, you must change the URL and SubID macros. Optionally, you can set additional macros.
Note: Cedato uses square brackets. Curly brackets {} cannot be used.
These macros are supported:
Macro | Description |
[URL] | Full URL where the Supply is located |
[DOMAIN] | Domain where the Supply is located |
[CONTAINER_WIDTH] or [WIDTH] | Width of the Supply |
[CONTAINER_HEIGHT] or [HEIGHT] | Height of the Supply |
[CACHE_BUSTER] | Cache buster |
[CB] | Cache buster |
[IP] | User IP address |
[UA] | User agent |
[GDPR] | Indicates whether the GDPR consent by the user is needed. if yes will pass 1, otherwise will pass 0 |
[GDPR_CONSENT] | Passes the IAS user consent for sharing data string |
[US_PRIVACY] | US Privacy/CCPA string, e.g. "1YNN" |
[SCHAIN] | Complete schain string as received by supply, e.g. "1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com |
[SCHAIN_SID] | First sid from the schain object received by supply, e.g. 1234 from "1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com" |
[VIDEO_ID] | Content video/image ID |
[VIDEO_DESCRIPTION] | Content video/image description |
[VIDEO_DURATION] | Content video/image duration |
[VIDEO_KEYWORDS] | Content video/image keywords |
[VIDEO_FILE_URL] | Content video/image file URL |
[VIDEO_TITLE] | Content video/image title |
[VIDEO_CATEGORY] | Content video/image category according to IAB |
[VIDEO_LENGTH] | Content video/image length |
[DNT] | Do not track settings: 0 for no, 1 for yes |
[AUTOPLAY] | Ad was autoplayed: 0 for no, 1 for yes |
[MUTED] | Ad was played muted: 0 for no, 1 for yes |
[CONN_TYPE] | Connection type |
[DEVICE_CARRIER] | Device carrier |
[DEVICEOS] | Device OS |
[DEVICEOSV] | Device OS version |
[DEVICEMAKE] | Device make |
[DEVICEMODEL] | Device model |
[DEVICEID] | Device ID |
[SUPPLY_ID] | The ID of the Supply |
[DEMAND_ID] | The ID of the Demand |
[APP_NAME] | App name |
[APP_VER] | App version |
[APP_BUNDLE] | App bundle, replaced by Supply parameter 'appb' |
[APP_STORE_URL] | App store URL |
[APP_IDFA] | iOS advertising ID |
[APP_AID] | Android advertising ID |
[APP_IDFV] | appidfv |
[APP_ATTS] | appatts |
[IFA] | Advertising ID |
[IFA_HEX] | HEX hashed Advertising ID |
[IFA_MD5] | MD5 hashed Advertising ID |
[IFA_SHA1] | SHA1 hashed Advertising ID |
[APP_IDFA_MD5] | iOS advertising ID, replaced by Supply parameter 'appidfa' and MD5 hashed |
[APP_AID_MD5] | Android advertising ID, replaced by Supply parameter 'appaid' and MD5 hashed |
[APP_IDFA_SHA1] | iOS advertising ID, replaced by Supply parameter 'appidfa' and SHA1 hashed |
[APP_AID_SHA1] | Android advertising ID, replaced by Supply parameter 'appaid' and SHA1 hashed |
[APP_STORE_ID] | App store ID |
[APP_CATEGORY] | App category |
[COUNTRY_ID] | Country |
[LOCATION] | Location |
[LOCATION_LONG] | Location longitude |
[LOCATION_LAT] | Location latitude |
[AD_POSITION] | Position of the Ad on users screen replaced by Supply parameter 'adposition' |
[PAGE_CATEGORY] | Page category according to IAB replaced by Supply parameter 'pagecat' |
[SITE_TITLE] | The title of the site replaced by Supply parameter 'sitetitle' |
[SITE_CATEGORY] | Site category according to IAB replaced by Supply parameter 'sitecat' |
[SUBID] | Value replaced by Supply parameter 'sid' |
[REFERRER_URL] | Referrer URL (URL of the webpage that redirected the user to the page of the Supply) |
[CUSTOM1] | Custom macro replaced by Supply parameter 'c1' |
[CUSTOM2] | Custom macro replaced by Supply parameter 'c2' |
[CUSTOM3] | Custom macro replaced by Supply parameter 'c3' |
[CUSTOM4] | Custom macro replaced by Supply parameter 'c4' |
[CUSTOM5] | Custom macro replaced by Supply parameter 'c5' |
[CUSTOM6] | Custom macro replaced by Supply parameter 'c6' |
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