When you create a Demand item, you must change the URL and SubID macros. Optionally, you can set additional macros.
Note: Cedato uses square brackets. Curly brackets {} cannot be used.
These macros are supported:
| Macro | Description |
| [URL] | Full URL where the Supply is located |
| [DOMAIN] | Domain where the Supply is located |
| [CONTAINER_WIDTH] or [WIDTH] | Width of the Supply |
| [CONTAINER_HEIGHT] or [HEIGHT] | Height of the Supply |
| [CACHE_BUSTER] | Cache buster |
| [CB] | Cache buster |
| [IP] | User IP address |
| [UA] | User agent |
| [GDPR] | Indicates whether the GDPR consent by the user is needed. if yes will pass 1, otherwise will pass 0 |
| [GDPR_CONSENT] | Passes the IAS user consent for sharing data string |
| [US_PRIVACY] | US Privacy/CCPA string, e.g. "1YNN" |
| [SCHAIN] | Complete schain string as received by supply, e.g. "1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com |
| [SCHAIN_SID] | First sid from the schain object received by supply, e.g. 1234 from "1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com" |
| [VIDEO_ID] | Content video/image ID |
| [VIDEO_DESCRIPTION] | Content video/image description |
| [VIDEO_DURATION] | Content video/image duration |
| [VIDEO_KEYWORDS] | Content video/image keywords |
| [VIDEO_FILE_URL] | Content video/image file URL |
| [VIDEO_TITLE] | Content video/image title |
| [VIDEO_CATEGORY] | Content video/image category according to IAB |
| [VIDEO_LENGTH] | Content video/image length |
| [DNT] | Do not track settings: 0 for no, 1 for yes |
| [AUTOPLAY] | Ad was autoplayed: 0 for no, 1 for yes |
| [MUTED] | Ad was played muted: 0 for no, 1 for yes |
| [CONN_TYPE] | Connection type |
| [DEVICE_CARRIER] | Device carrier |
| [DEVICEOS] | Device OS |
| [DEVICEOSV] | Device OS version |
| [DEVICEMAKE] | Device make |
| [DEVICEMODEL] | Device model |
| [DEVICEID] | Device ID |
| [SUPPLY_ID] | The ID of the Supply |
| [DEMAND_ID] | The ID of the Demand |
| [APP_NAME] | App name |
| [APP_VER] | App version |
| [APP_BUNDLE] | App bundle, replaced by Supply parameter 'appb' |
| [APP_STORE_URL] | App store URL |
| [APP_IDFA] | iOS advertising ID |
| [APP_AID] | Android advertising ID |
[APP_IDFV] | appidfv |
[APP_ATTS] | appatts |
| [IFA] | Advertising ID |
| [IFA_HEX] | HEX hashed Advertising ID |
| [IFA_MD5] | MD5 hashed Advertising ID |
| [IFA_SHA1] | SHA1 hashed Advertising ID |
| [APP_IDFA_MD5] | iOS advertising ID, replaced by Supply parameter 'appidfa' and MD5 hashed |
| [APP_AID_MD5] | Android advertising ID, replaced by Supply parameter 'appaid' and MD5 hashed |
| [APP_IDFA_SHA1] | iOS advertising ID, replaced by Supply parameter 'appidfa' and SHA1 hashed |
| [APP_AID_SHA1] | Android advertising ID, replaced by Supply parameter 'appaid' and SHA1 hashed |
| [APP_STORE_ID] | App store ID |
| [APP_CATEGORY] | App category |
| [COUNTRY_ID] | Country |
| [LOCATION] | Location |
| [LOCATION_LONG] | Location longitude |
| [LOCATION_LAT] | Location latitude |
| [AD_POSITION] | Position of the Ad on users screen replaced by Supply parameter 'adposition' |
| [PAGE_CATEGORY] | Page category according to IAB replaced by Supply parameter 'pagecat' |
| [SITE_TITLE] | The title of the site replaced by Supply parameter 'sitetitle' |
| [SITE_CATEGORY] | Site category according to IAB replaced by Supply parameter 'sitecat' |
| [SUBID] | Value replaced by Supply parameter 'sid' |
| [REFERRER_URL] | Referrer URL (URL of the webpage that redirected the user to the page of the Supply) |
| [CUSTOM1] | Custom macro replaced by Supply parameter 'c1' |
| [CUSTOM2] | Custom macro replaced by Supply parameter 'c2' |
| [CUSTOM3] | Custom macro replaced by Supply parameter 'c3' |
| [CUSTOM4] | Custom macro replaced by Supply parameter 'c4' |
| [CUSTOM5] | Custom macro replaced by Supply parameter 'c5' |
| [CUSTOM6] | Custom macro replaced by Supply parameter 'c6' |
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