The specific properties included in a report depend on the report type and the selected dimensions.
Supply
| Column name | Description |
|---|---|
Supply Name | The name of the supply item. |
Supply ID | The system-generated ID of the supply item. |
Type | The type of supply item. |
Opportunities | The number of times the supply item was called. |
Impressions | The number of impressions. |
FillRate% | The percentage of video ads loaded compared with opportunities (fill rate = impressions/opportunities*100). |
Revenue | The total revenue. |
RPM | Revenue Per Mille. The total revenue divided by the number of opportunities, divided by 1000. |
Impression RPM | Average RPM per impression. |
Cost | Cost per ad, according to the setup. |
Supply by Demand Sources
| Column name | Description |
|---|---|
Supply Name | The name of the supply item. |
Supply ID | A unique system-generated supply item ID. |
Demand Name | The name of the demand item. |
Demand ID | A unique system-generated demand item ID. |
Ad Request | The number of requests executed. |
Impressions | The number of impressions. |
Revenue | The total revenue. |
Impression RPM | Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
Demand FillRate% | Impressions divided by Ad Request multiplied by 100. |
Demand by Supply
| Column name | Description |
|---|---|
Demand Name | The name of the Demand item. |
Demand ID | A unique system-generated Demand item ID. |
Supply Name | The name of the Supply item. |
Supply ID | A unique system-generated Supply item ID. |
Ad Request | The number of requests executed. |
Impressions | The number of impressions. |
Revenue | The total revenue. |
Impression RPM | Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
| Demand FillRate% | Impressions divided by Ad Request multiplied by 100. |
Demand
| Column name | Description |
|---|---|
Demand ID | The system-generated, Demand item ID number. |
Demand Name | The name of the Demand item. |
Ad Request | The number of requests executed. |
Impressions | The number of impressions. |
Revenue | The total revenue. |
Impression RPM | Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
| Demand FillRate% | Impressions divided by Ad Request multiplied by 100. |