The specific properties included in a report depend on the report type and the selected dimension.
Supply
The Supply report includes some combination of these properties:
|
Column name |
Description |
|
Supply Name |
The name of the Supply item. Tip: Click the Supply item’s name to drill down and view a report for a specific Supply item. |
|
Supply ID |
The system-generated ID of the Supply item. |
|
Type |
The type of Supply item. |
|
Opportunities |
The number of times the Supply item was called. |
|
Player Loads |
The number of times the Supply item reported loading. |
|
Player Loads% |
The number of times the Supply item reported loading divided by the number of impressions. |
|
Usable |
The number of times a Supply item showed at least one ad. |
|
Usable% |
The number of times a Supply item showed at least one ad divided by the number of impressions. |
|
Impressions |
The number of impressions. |
|
FillRate% |
The percentage of video ads loaded compared with opportunities (fill rate #= impressions/Opportunities*100). |
|
Revenue |
The total revenue. |
|
RPM |
Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
|
Impression RPM |
Average RPM per impression. |
|
Cost |
Cost per ad. |
Supply by Demand Sources
The Supply by Demand Sources report includes some combination of these properties:
|
Column name |
Description |
|
Supply Name |
The name of the Supply item. |
|
Supply ID |
A unique system-generated Supply item ID. |
|
Demand Name |
The name of the Demand item. |
|
Demand ID |
A unique system-generated Demand item ID. |
|
Ad Responses |
The number of non-empty response. |
|
Ad Loads |
The number of video ads started. |
|
Ad Loads% |
The percentage of video ads started. The number of video ads started divided by the number of impressions. |
|
Start Reqs |
The number of requests executed. |
|
Impressions |
The number of impressions. |
|
Start Fill% |
Impressions divided by start requests multiplied by 100 |
|
FillRate% |
Impressions divided by Opportunities multiplied by 100 |
|
Avg Ad Start Time |
The average time passed before playing an ad |
|
Played 25% |
The number of ads played at least to the 25% mark. |
|
Played 50% |
The number of ads played at least to the 50% mark. |
|
Played 75% |
The number of ads played at least to the 75% mark. |
|
Played 100% |
The number of ads watched through to the end. |
|
Clicks |
The number of clicks generated. |
|
Revenue |
The total revenue. |
|
Impression RPM |
Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
Demand Sources by Supply
The Demand Sources by Supply report includes some combination of these properties:
|
Column name |
Description |
|
Demand Name |
The name of the Demand item. |
|
Demand ID |
A unique system-generated Demand item ID. |
|
Supply Name |
The name of the Supply item. |
|
Supply ID |
A unique system-generated Supply item ID. |
|
Ad Responses |
The number of non-empty response. |
|
Ad Loads |
The number of video ads loaded. |
|
Ad Loads% |
The percentage of ads loaded. The number of video ads started divided by the number of impressions. |
|
Start Reqs |
The number of requests executed. |
|
Impressions |
The number of impressions. |
|
FillRate% |
The percentage of video ads loaded compared with opportunities (fill rate #= impressions/Opportunities*100). |
|
Played 25% |
The number of ads played at least to the 25% mark. |
|
Played 50% |
The number of ads played at least to the 50% mark. |
|
Played 75% |
The number of ads played at least to the 75% mark. |
|
Played 100% |
The number of ads played through to the end. |
|
Clicks |
The number of clicks generated. |
|
Revenue |
The total revenue. |
|
Impression RPM |
Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
Demand
The Demand report includes some combination of these properties:
|
Column name |
Description |
|
Demand ID |
The system-generated, Demand item ID number. |
|
Demand Name |
The name of the Demand item. |
|
Ad Responses |
The number of requests with non-empty response. |
|
Ad Loads |
The number of video ads started. |
|
Ad Loads% |
The percentage of ads loaded. The number of video ads started divided by the number of impressions. |
|
Start Reqs |
The number of requests executed. |
|
Impressions |
The number of impressions. |
|
Avg Ad Start Time% |
The average number of video ads started divided by the number of impressions. |
|
Played 25% |
The number of ads played at least to the 25% mark (but less than 50%). |
|
Played 50% |
The number of ads played at least to the 50% mark (but less than 75%). |
|
Played 75% |
The number of ads played at least to the 75% mark (but through to the end). |
|
Played 100% |
The number of ads played through to the end. |
|
Clicks |
The number of clicks generated. |
|
Revenue |
The total revenue. |
|
Impression RPM |
Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
CDN Usage
The CDN Usage report includes some combination of these properties:
|
Column name |
Description |
|
Day |
The date of the CDN usage. |
|
Type |
The type of usage. |
|
Bandwidth (GB) |
The bandwidth used. |
|
Cost ($) |
The cost of CDN usage. |
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