Quality and Viewability

Quality and Viewability reports enable you to make better decisions when selling/buying media. These reports specify the percentage of invalid traffic and the viewability patterns of Supply and Demand items.

This report is based on integrated Moat technology –

Sampled Supply
Sampled Demand
All Sampled Supply by Domain

SAMPLED SUPPLY

This report shows information about Supply item traffic that has been sampled and then analyzed in order to identify the type of traffic on the web pages and apps on which ads appear. This report also shows various types of measures.

Column Name	Description
Supply ID	The system-generated ID of the Supply item.
Supply Name	The name of the Supply item.
Supply Type	The type of Supply item.
Env.	Environment – Specifies the target environment on which the ads are shown – Desktop , Mobile App or Mobile Web .
Opportunities	The quantity of calls from the media source to load the Cedato Supply Tag, as received by Cedato.
Player Loads%	The percentage of times that the player was fully loaded on a media source per 100 Opportunities. This is the number of times the player was fully loaded on a Media Source/Opportunities*100.
Impressions	The quantity of received ad impression events.
Revenue	The revenue generated by ads that started playing (impressions) according to the CPM set in Cedato. The CPM is the Cost per Mille for impressions. This is the cost that the Demand pays for 1,000 impressions.
Analyzed Impressions	The number of impressions tracked and analyzed in order to verify whether it is invalid traffic.
Measurable Impressions %	The number of impressions where viewability was measurable divided by the number of impressions analyzed.
Viewed 1s%	The number of impressions where the ad played for at least one continuous second with at least 50% of the player visible on screen and the page in focus divided by the number of Measurable Impressions.

SAMPLED DEMAND

This report shows information about Demand item traffic that has been sampled and then analyzed in order to identify the type of traffic on the web pages and apps on which ads appear. This report also shows various types of measures.

Column Name	Description
Demand ID	A system-generated ID number.
Demand Name	The name of the Demand item.
Demand Type	VAST or CedatoX
Demand URL	The URL where the Demand item is located.
Env.	Environment – Specifies the target environment on which the ads are shown – Desktop , Mobile App or Mobile Web .
Impressions	The quantity of received ad impression events.
Revenue	The revenue generated by ads that started playing (impressions) according to the CPM set in Cedato. The CPM is the Cost per Mille for impressions. This is the cost that the Demand pays for 1000 impressions.
Analyzed Impressions	The number of impressions tracked and analyzed in order to verify whether it is invalid traffic.
Measurable Impressions %	The number of impressions where viewability was measurable divided by the number of impressions analyzed.
Viewed 1s%	The number of impressions where the ad played for at least one continuous second with at least 50% of the player visible on screen and the page in focus divided by the number of Measurable Impressions.

ALL SAMPLED SUPPLY BY DOMAIN

PLEASE DESCRIBE THE PURPOSE OF THIS REPORT in one sentence. GGG

AS DISCUSSED AT THE MEETING, FILL IN THE LATEST LIST OF COLUMNS AND THEIR DESCRIPTION. GGG

Column Name	Description
Supply ID	The system-generated ID of the Supply item.
Supply Name	The name of the Supply item.
Supply Type	The type of Supply item.
Env.	Environment – Specifies the target environment on which the ads are shown – Desktop , Mobile App or Mobile Web .
Domain	The type of Demand, which can be Video Ad Serving Template (VAST) or CedatoX.
Opportunities	The quantity of calls from the media source to load the Cedato Supply tag, as received by Cedato.
Player Loads%	The percentage of times that the player was fully loaded on a media source per 100 Opportunities. The number of times the player was fully loaded on a Media Source/Opportunities*100.
Impressions	The quantity of received ad impression events.
Revenue	The revenue generated by ads that started playing (impressions) according to the CPM set in Cedato. The CPM is the Cost per Mille for impressions. This is the cost that the Demand pays for 1,000 impressions.
Analyzed Impressions	The number of impressions tracked and analyzed in order to verify whether it is invalid traffic.
Measurable Impressions %	The number of impressions where viewability was measurable divided by the number of impressions analyzed.
Viewed 1s%	The number of impressions where the ad played for at least 1 continuous second with at least 50% of the player visible on screen and the page in focus divided by the number of Measurable Impressions.