Cedato provides a variety of options for creating and viewing your own custom reports, in addition to providing predefined reports. Cedato provides the following predefined Demand item reports. This list can be displayed by clicking DEMAND in the left pane –
The table below presents a superset of all the properties that appear in the following Demand-related reports –
- All Demand Report
- Demand by Supply Report
- Demand by Day Report
- Demand by Domain Report
|
Column Name |
Description |
|
Demand ID |
A unique system-generated Demand item ID. |
|
Demand Name |
The name of the Demand item. Tip – To drill down, hover over the Demand item’s name or ID and then click the Filter Dimension option in the pop up that appears. |
|
Demand URL |
The VAST URL. |
|
Domain |
The domain from where the Opportunity that generated Ad Requests has arrived. |
|
Day |
The date of the correlating data. |
|
Supply ID |
The system-generated ID of the Supply item. |
|
Supply Name |
The name of the Supply item. Tip – To drill down, hover over the Supply item’s name or ID and then click the Filter Dimension option in the pop up that appears. |
|
Ad Requests |
The number of times Cedato called the Demand tag URL. |
|
Impressions |
The quantity of received ad impression events. |
|
Revenue |
The revenue generated by impressions according to the CPM set in Cedato. The CPM is the Cost Per Mille for impressions. This is the cost that the Demand pays for 1,000 impressions. |
|
Impression RPM |
Revenue per Mille. Revenue per 1,000 Impressions (Revenue/Impressions*1,000). |
|
Demand FR (Fill Rate) % |
Impressions/Ad Requests*100. |