Cedato provides a variety of options for creating and viewing your own custom reports, in addition to providing predefined reports. Cedato provides the following predefined Demand item reports. This list can be displayed by clicking SUPPLY in the left menu:
Supply-related report properties
| Column Name | Description |
|---|---|
Supply ID |
The system-generated ID of the Supply item. |
Supply Name |
The name of the Supply item. Tip – To drill down, hover over the Supply item’s name or ID and then click the Filter Dimension option in the pop up that appears. |
Domain |
The domain from where the Opportunity arrived. |
Day |
The date of the correlating data. |
Demand ID |
A unique system-generated Demand item ID. |
Demand Name |
The name of the Demand item. Tip – To drill down, hover over the Demand item’s name or ID and then click the Filter Dimension option in the pop up that appears. |
Demand URL |
The VAST URL. |
Opportunities |
The quantity of calls from the media source to load the Cedato Supply Tag, as received by Cedato. |
Ad Requests |
The number of times Cedato called the Demand Tag URL. |
Impressions |
The quantity of received ad impression events. |
Fill Rate |
Impressions/Opportunities*100. |
Revenue |
The revenue generated by ads that started playing (impressions) according to the CPM set in Cedato. The CPM is the Cost Per Mille for impressions. This is the cost that the Demand pays for 1,000 impressions. |
RPM |
Revenue per 1,000 opportunities (Revenue/Opportunities*1,000). |
Impression RPM |
Revenue per 1,000 Impressions (Revenue/Impressions*1,000). |
Cost |
Calculation of the cost based on the settings in Supply ➔ Settings ➔ Supply Cost Type. |
Demand FR Rate% |
Demand Fill Rate, which is impressions/Ad Requests*100. |
Note: You can always add more dimensions and parameters to the report.