The specific properties included in a report depend on the report type and the selected dimensions.
Supply
| Column name | Description |
|---|---|
Supply Name |
The name of the supply item. |
Supply ID |
The system-generated ID of the supply item. |
Type |
The type of supply item. |
Opportunities |
The number of times the supply item was called. |
Impressions |
The number of impressions. |
FillRate% |
The percentage of video ads loaded compared with opportunities (fill rate = impressions/opportunities*100). |
Revenue |
The total revenue. |
RPM |
Revenue Per Mille. The total revenue divided by the number of opportunities, divided by 1000. |
Impression RPM |
Average RPM per impression. |
Cost |
Cost per ad, according to the setup. |
Supply by Demand Sources
| Column name | Description |
|---|---|
Supply Name |
The name of the supply item. |
Supply ID |
A unique system-generated supply item ID. |
Demand Name |
The name of the demand item. |
Demand ID |
A unique system-generated demand item ID. |
Ad Request |
The number of requests executed. |
Impressions |
The number of impressions. |
Revenue |
The total revenue. |
Impression RPM |
Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
Demand FillRate% |
Impressions divided by Ad Request multiplied by 100. |
Demand by Supply
| Column name | Description |
|---|---|
Demand Name |
The name of the Demand item. |
Demand ID |
A unique system-generated Demand item ID. |
Supply Name |
The name of the Supply item. |
Supply ID |
A unique system-generated Supply item ID. |
Ad Request |
The number of requests executed. |
Impressions |
The number of impressions. |
Revenue |
The total revenue. |
Impression RPM |
Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
| Demand FillRate% | Impressions divided by Ad Request multiplied by 100. |
Demand
| Column name | Description |
|---|---|
Demand ID |
The system-generated, Demand item ID number. |
Demand Name |
The name of the Demand item. |
Ad Request |
The number of requests executed. |
Impressions |
The number of impressions. |
Revenue |
The total revenue. |
Impression RPM |
Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000. |
| Demand FillRate% | Impressions divided by Ad Request multiplied by 100. |