Set up publisher demand

Set up your own demand partners:

• Access demand management:
  • Navigate to 'Monetization' > 'Demand Management' on the EX.CO platform.
  • Select 'Add new demand' to initiate the setup.

• Configuring demand types
  • VAST:
    
    • Choose a demand partner from the drop-down or input your choice.
    • Enter the fixed CPM (Cost Per Mille) for the demand source.
    • Activate the environment (mobile, desktop, or both).
    • Add the demand URL, adjusting any macros or custom parameters as necessary.
  • Prebid:
    • Choose your preferred Prebid partner and provide the required parameters specific to that partner.
    • Set a Floor CPM, defining the minimum cost per impression for selling inventory.
  • Amazon TAM: 
    • For Amazon demand, a CPM mapping file (provided by APS) must be uploaded.
    • Set a Floor CPM, defining the minimum cost per impression for selling inventory.

• Tag targeting and capping

  • Targeting Options:
    • Apply targeting based on country, DMA (Designated Market Area), browser, operating system, or specific domain.
• Capping:
  • Define frequency capping for each tag, such as limiting the number of times a tag is served per day.
• Activation
  • Once the tag is saved, EX.CO will automatically start serving it as part of your monetized players.
• Reporting and optimization
  • To view and optimize your tags:
  • Go to 'Monetization' > 'Demand reporting'.
  • The report includes data on revenue, impressions, fill rate, CTR , and more. (See below)
  • Data can be broken down by demand partner, allowing for fine-tuning of targeting, pricing, and other settings.