Implement EX.CO in GAM

When integrating EX.CO with Google Ad Manager (GAM), follow these guidelines to ensure proper setup and functioning:

1. Line Item Type Selection:
   • When setting up a line item for EX.CO in GAM, select 'Display' as the line item type.
   • This classification is appropriate for the type of content and ads typically managed through EX.CO.
2. Creating an Ad Unit for the Player:
   • It is necessary to create a specific ad unit for the EX.CO player.
   • This ad unit acts as a designated space where the creative content from EX.CO will be displayed on your website.
3. Configuring Delivery Settings:
   • In the delivery settings section of your line item, it's okay to leave the rate field blank.
   • There's no requirement to fill out this part, as the specific rate settings are managed within the EX.CO platform.
4. Targeting Settings:
   • You do not need to add specific targeting in this section for EX.CO content.
   • The targeting and delivery of content are primarily controlled within the EX.CO platform and player settings.