Understand Yield Engine and Ad Server Capabilities

Yield Engine

How does the EX.CO machine learning (ML) yield engine work?

The EX.CO ML yield engine is a sophisticated system designed for optimal demand selection and pricing. Here’s how it operates:

• Demand Selection: It considers over 200 user segments to select the most suitable demand for each user.
• Smart Pricing: Pricing is dynamically performed for each demand source, ensuring competitiveness.
• Real-time Adjustments: The yield engine continually adapts and updates CPMs in real-time throughout the user session.
• Cookieless Identity Solutions: We collaborate with multiple partners like ID5, Panorama ID, Unified ID 1.0, Liveramp ID, Lexicon, and Shared ID to maintain effectiveness in a cookieless environment.

Ad Server Capabilities

What capabilities can publishers leverage using the EX.CO Ad Server?

Our Ad Server empowers publishers in several key areas:

• Leveraging Existing GAM Setup: Publishers can leverage their existing Google Ad Manager (GAM) setup, as we offer a fully integrated data solution.
• Managing Demand at Scale: Through a user-based ML model, our system ensures the securement of the best CPMs for publishers.
• Utilizing Own PMPs: Publishers can manage their Private Marketplace Deals (PMPs) dynamically for each source.

Demand Integrations for VAST, Prebid, and Others

What types of demand integrations, such as VAST, Prebid, or others, are available on EX.CO?

EX.CO offers a comprehensive range of demand integrations to cater to various advertising needs:

• VAST Integration:
  • Supports VAST 2, VAST 3, and VAST 4 formats.
  • Includes integration with Google Publisher Tags for seamless compatibility.
• Prebid Integration:
  • A wide array of partners including Yahoo, Telaria, Unruly, SpotX, Sonobi, Smart Ad Server, Rubicon, Rich Audience, Rhythmone, Pubmatic, OpenX, One Video, One Tag, Krushmedia, IX, Improve Digital, Gumgum, Freewheel, EMX, Conversant, Appnexus, and Adman.
• Amazon Integration:
  • Fully supports Amazon Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM).