Streamline your video content workflow with EX.COs API

As a publisher, your writers and editors are your greatest assets. Their research and stories attract and engage your audience. Yet, updating the content workflow in your CMS, especially for video, can be challenging. Whether it’s uploading files, placing the player, or managing its behavior and appearance, old habits die hard.

Integrate with EX.CO's API

If you’re using in-house video technology like Video.JS or integrated with another OVP in your CMS, EX.CO’s API allows you to maintain your current workflows effortlessly. With our API, you can update your workflows to include our advanced features without needing to overhaul your existing systems.

EX.CO's API provides everything you need to manage your video content strategy within your current CMS. Our comprehensive developer documentation grants you full control over:

• Player embedding
• Player appearance
• Player behavior
• Content behavior and logic
• Real-time analytics from the player
• Content management (create, read, edit, delete)
• Playlist creation and management
• Real-time reporting with predefined or custom queries

By using our API, your team can continue their work seamlessly, supported by superior video technology.

Easy implementation and expert support

Transitioning to EX.CO’s API is straightforward. Our implementation and customer support team are experts in managing both new and legacy OVP integrations.

Case study: Seamless migration for a major news Publisher

Recently, we successfully migrated a local news publisher with over 250 domains and 30 newsrooms to the EX.CO API. Their existing OVP stored over 120K videos and integrated with tens of thousands of articles across 200 domains. Here’s how we managed the transition:

1. Detailed Mapping and Planning: We meticulously mapped out their CMS use cases and features, providing corresponding API endpoints for a smooth switch in behavior, appearance, and content management.
2. Media Library Migration: We connected to their current OVP via API, migrating their entire media library with context like upload dates and metadata to EX.CO.
3. Video ID Matching: We created new EX.CO video IDs corresponding to their current OVP IDs, ensuring seamless integration and continuity across platforms.
4. Smart Playlist Solutions: Utilizing our smart matching playlist solutions, we enabled tag-based uploads, streamlining video management across multiple domains.

The results

This comprehensive approach enabled a full-scale swap-out within a single day. The outcomes included:

• A perfectly matched media library between EX.CO and their previous OVP.
• Seamless CMS integration with full functionality.
• Backward compatibility with existing OVP embeds.

From the initial kick-off call to full execution and replacement, the entire process took 30-40 days. This ensured a smooth, uninterrupted transition with no editorial compromise.