To fully optimize your EU traffic revenue, it's essential that the key demand partners are properly approved within your Consent Management Platform (CMP). This simple task is crucial to ensure seamless GDPR compliance and to allow EX.CO demand sources to perform at their highest potential.
Action required: We kindly ask that you ensure the vendors listed below are included and approved in your CMP configurations. You can also only approve the vendors that are listed in your ads.txt from the list below.
Here’s what you need to do:
- Access your Consent Management Platform (CMP) settings.
- Navigate to "Vendor Management" or "Approved Vendors" section.
- Search for each vendor listed below by their Company Name or ID below. If using a custom vendor list, please manually add these vendors.
- Mark each vendor as "Approved" or "Active."
- Save and publish the updated CMP settings.
- Notify your EX.CO account manager that it has been completed.
Demand Partner Company Name ID Ex.co EX.CO Technologies Ltd 444 Pubmatic PubMatic, Inc 76 Google Google Advertising Products 755 Openx OpenX 69 Rich Audience Rich Audience Technologies SLU 108 Xandr Xandr, Inc. 32 Indexexchange Index Exchange Inc. 10 Rubicon Magnite, Inc. 52 Unruly Nexxen Group LLC 36 Sharethrough Sharethrough, Inc 80 Smart Adserver Equativ 45 Rise TypeA Holdings Ltd 1043 Freewheel Comcast International France SAS/FreeWheel Media, Inc. 285 Usa Today Google Advertising Products 755 Copper6 Copper6 LTD 1356 Smartclip Es Smartclip Hispania S.L. 531 Kueez Kueez Entertainment Ltd. 1165 Media.Net Media.net Advertising FZ-LLC 142 Triplelift Triple Lift, Inc. 28 Sonobi Sonobi, Inc 104 Ampliffy Ampliffy 1258 Sovrn Sovrn, Inc. 13 Gumgum GumGum, Inc. 61 Harren Media Google Advertising Products 755 Freewheel Emea Comcast International France SAS/FreeWheel Media, Inc. 285 Yieldmo Yieldmo, Inc. 173 Improve Digital Improve Digital 253 Seedtag Seedtag Advertising S.L 157 Adman AcuityAds Inc. 231
If you have any questions or need assistance, please don't hesitate to reach out to your account team, or to support@ex.co.
Thank you!