Providers
Smart Ad server
Setting up an inventory
- Go to Inventory > Sites & Pages.
- Click New.
- Enter a site name and display name. Enter a URL, if applicable. You do not need to complete the remaining fields. Note, if the site name contains two words, use an underscore “_” between the words, since spaces are not allowed. The following characters are permitted: 1234567890_.-/abcdefghijklmnopqrstuvwxyz
- Click Save.
Creating a page group
- From the administration page, click New page group.
- Enter a page group name, which is usually the same as the site name.
- Click Save.
- Click the inventory format icon beside your new page group name.
- Select Video - Linear from the inventory list.
- Click Save changes.
Creating a page
- From the administration page, click New page.
- Enter "Prebid" as the page name. Ensure Allow ad delivery on this page is checked.
- Click Save.
Having returned to the administration page, you should see your page group contains a "Prebid" page.
Extracting the site ID and page ID
You require the site ID and page ID to connect this placement to the ad server. You can find this in two ways:
- In the page group list, hover over the "Prebid" page and click the question mark to retrieve the IDs.
- Open the Video tags accordion.
- From the Integration Type dropdown, choose Standalone Vast 4.0 requests.
- Within the Linear video breaks panel you can extract the site ID (siteid), page ID (pgid) and format ID (fmtid).
Additonal links
OpenX
Creating a Site
- In the OpenX menu, go to Inventory > Sites.
- In the Sites List, click Create New Site.
- Add a name, set the Distribution Channel to Web, and click Save.
- Returning to the Sites List, click Add Ad Unit in your new site's row.
- Type an ad unit name, set the Distribution Channel to Web, the Ad Placement to Video, and the Ad Unit Type to Video.
- Next, set the Presentation Format to In-stream, and ensure the Mime Types and Protocols are listed thus:
- Set the Maximum Ad Duration to 60 seconds, and under Advanced Settings, set the API Framework to VPAID 2.0.
- Click Save.
- Returning to the sites list, you can view your ad unit by clicking on your site to open the site details, then clicking the Show Ad Units button.
- In the ad units list, you can see your ad unit ID and site ID.
Additonal links
Rubicon/Magnite/DV+
Creating a Site
- Click the Sites tab.
- Click Create Site.
- Type in a site name and choose your Inventory Type.
- Click Next.
- In the Sizes & Formats screen, and set the ad type to Video.
- Select Pre-Roll and Outstream In-Article and complete the settings as listed below.
- Ensure Create Zone is checked and click Submit.
- In the Create Zone window, add a Zone Name (usually the same as the Site Name) and select the relevant Content Categories.
- Click Submit.
You can then use the account ID, site ID and zone ID.
Pubmatic
Creating a Site
- Go to the Inventory tab and click on Sites & Tags.
- In the Sites and Apps tab, click the dropdown beside Add Inventory and select Add a Site/App.
- From the Platform dropdown select Web, set the Site Domain as the publisher domain, and type a Site Identifier name (which will be used for domain approval later on).
- Click Save Site/App.
- In the Sites and Apps tab, find your site in the list and click the 3-dot icon beside the name to reveal the Actions dropdown. Select Manage Ad Tags.
- In the Ad Tags tab, click the dropdown beside Add Inventory and select Create Ad Tag.
- In the Add New Ad Tag screen, select your site under Site/App, set Format Type to Video, Response Code to VAST, and Attributes to RTB.
- In Video Preferences, please ensure your setup corresponds to the below:
- In Basic Details, name your Ad Tag and click Save.
- Approve your domains by using the Pubmatic template and bulk uploading using the site identifier you chose for the site.
- Ensure the Ad Tag ID (not site ID) is used in the Ad Slot for the adapter within the EX.CO platform.
Index
Creating a Site
- From the menu, go to Inventory > Site IDs.
- Click Create Site ID.
- Add a Name and Description, then select your Category.
- Click Create.
You can use the site ID for the adapter in the EX.CO platform.
Unruly
Creating a Placement
- From the menu, go to Integrations > Prebid.
- Click Create Placement.
- Add a Placement Name.
- Click Submit.
- On your new Placement row, click Edit.
- Copy the Placement ID and paste it as your External Source ID.
- For Media Type, select Site.
- In Floors, choose Video and add your Default Floor.
- Click Submit.
- In the Prebid screen, set your placement's Status to Active.
You can copy the placement ID and implement your Prebid in the EX.CO platform.
Xandr
Creating a Placement
- From the menu, go to Publishers > Placement Manager.
- Click Create New.
- Add a Placement Name, set the Status as Active, and set a Floor Price.
- Click Save.