Q: Does EX.CO provide content reporting features?
A: Yes, we provide content reporting features. You can find these metrics under "Analytics >> Video Performance" in the left panel.
Q: What metrics and dimensions does the video performance report support?
A: Content level metrics and dimensions.
- Metrics: Video content, Video complete %, Total time spent watching video, ad impressions, clicks, viewability, avg & total view time, player starts
- Dimensions: Source (Media library, 3rd party, exco marketplace), video name, format
- Filters: Timer frame, geo, device (mobile / desktop), connection type
Q: What metrics are supported in the demand report?
A: The available metrics for EX.CO demand include:
- Total Revenue
- Player Loads
- Viewable Player Loads
- RPM (Revenue Per Thousand Impressions)
- Viewable RPM
- Viewability Rate
- Clicks (CTA)
- Average Dwell Time
Q: What metrics are supported in the supply report?
A: The The available metrics for publisher demand include:
- Total Revenue
- Player Loads
- Impressions
Q: What dimensions are supported in the reports?
A: The reports can be broken down by the following dimensions:
- Date (Daily)
- Domain
- Player
- Channel (Desktop\Mobile)
- Country
- Device
- OS
- Browser
- UTM Parameters
Q: What metrics are supported in the demand report?
A: Video reports are available in two formats: a self-service dashboard on the platform and via API, which allows publishers to pull data programatically.
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Additional Metrics\Dimensions available by API only:
- Impressions (per client demand only)
- Data broken down to hourly dimension
- API documentation is available here: https://developer.ex.co/#/api/reports
Q: Do you have the ability to receive reports besides API and the revenue dashboard?
A: Yes, publishers can customize and schedule their own reports.