View and Analyze Your Demand Performance
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Access and Navigate demand reporting
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Getting started:
- Demand Reporting is accessible within your EX.CO dashboard.
- This feature provides both tabular and graphical representations of key ad performance metrics.
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Explore key metrics:
- The report covers various critical metrics, including:
- Revenue: Total earnings from ads.
- Ad Requests: The number of times ads were requested.
- Impressions: The number of times ads were viewed.
- eCPM (Effective Cost Per Mille): Average earnings per thousand impressions.
- Fill Rate: The percentage of ad requests that were filled with ads.
- VCR (View Completion Rate): The rate at which ads are watched to completion.
- Ad Viewability: The visibility and engagement levels of your ads.
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Customization and filters:
- Tailor the report to your needs using filters like:
- Domains: Focus on specific domains or analyze all.
- Operating System (OS): Segregate data based on OS.
- Device and Browser: Breakdown by device types and browsers.
- Country: Geographic performance analysis.
- Timeframes: Select the period for analysis
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The demand table view:
- Utilize the demand table view for a multi-metric and dimension analysis.
- Analyze performance per demand partner, offering insights into which partnerships are most beneficial.