Implement Ads.txt

What is ads.txt?

Ads.txt (Authorized Digital Sellers) is a simple, secure way for publishers to publicly list the companies authorized to sell their digital ad inventory. This helps ensure that only legitimate sellers can offer your ad space.

Publishers create ads.txt files, listing authorized sellers of their inventory. Buyers cross-reference ads.txt to:

• Verify seller's' legitimacy.
• Protect buyers and sellers from unauthorized inventory sellers.
• Detect potential fraud or discrepancies.
• Track ad spend flow.

How to access the ads.txt file on the EX.CO Platform

1. Log in to your account on the platform.
2. Navigate to the "Domains" section under the "Accounts" menu.
3. Find the "Ads.txt" section in the right-hand column.

Here, you'll be able to view and manage your ads.txt file.

How to access the Ads.txt Status Column

• "Ads.txt Status" column on the Domains page, accessible under the "Account" tab in the left sidebar menu.
• This column uses our crawler tool to provide visibility into the status of ads.txt rows for all your domains. It shows which rows from the EX.CO ads.txt file are present or missing in your domain ads.txt.

EX.CO Rows in your Ads.txt 

• Playbuzz Row is a mandatory row that must be included to enable monetization of the EX.CO demand. Please make sure to implement it on your domain ads.txt file. 
• The marked in bold "Mandatory Rows" in the EX.CO ads.txt file and they allow the monetization basic.
• We recommend to add all rows that are available in the EX.CO ads.txt file. Make sure to add as many possible rows to maximize your revenue.

Approval Process

Once the rows are implemented on your file, EX.CO will be able to start the approval process with our demand partners. No other steps are required on your side.