Set up your MCM account

What is multiple customer management (MCM)?

To create a more effective and transparent environment for both parties, Google is replacing the SPM process with Multiple Customer Management (MCM).

In addition to the capabilities given via SPM, the MCM also clearly defines the authorization level of the Parent Publisher (i.e., EX.CO) with the Child Publisher (i.e., you, our partner).

What are the benefits of the Google MCM program?

• Access to additional ad exchanges via Open Bidding = additional demand
• Supports Programmatic Direct deals, Preferred deals, and Programmatic Guaranteed deals
• Increases transparency and control while offering more opportunities to monetize inventory

It's a well-known fact the Google Ad Exchange is one of the best demand partners in the programmatic landscape. However, getting access to it is a long and exhausting process, that requires hundreds of millions of page impressions.

Being a Google authorized partner, EX.CO can easily get you access to AdX demand and offer you the most lucrative ad inventory conversions when completing the MCM process.

How to set up MCM in Google Ad Manager with an existing account

1. Send us your 'Network Code' and email address associated with your GAM account.If the email address is NOT associated with the GAM account, we won’t be able to proceed. Please make sure you send us the email associated with the GAM account. 

2. You will receive this email:

3. Enter your password and click Next:

   No worries - the access is only to our video inventory activity. 

4. Choose your account name:

   All set! Reach out to your account manager with any questions.

How to set up MCM with EX.CO Without a Google Ad Manager Account

1. Send your Account Manager the email address you want to be associated with the GAM account.Then you will receive this email invitation in the format of the screenshot above.
2. Click on the "view request" buttonThe access is only to our video inventory activity. No other access or permission is given.
3. You will be asked to create a Google account with the email address you sent the invitation to:
4. Select your billing country:
5. Review and accept Terms & Conditions:
6. Enter information:
7. Enter network settings:
8. Enter phone number to verify the account:
9. *Make sure to click "Send"
10. That's it! The account is sent to Google for their review.

Please let your EX.CO Account Manager know once you've completed this!