What's new?
We introduced an improved 'Keep Watching' feature enhancing user experience (UX) and ad revenue potential. This feature appears towards the end of video content, allowing viewers to continue watching without ad interruptions.
Positive user experience
- The 'Keep Watching' button enhances UX by reducing disruptions, appearing 5 seconds before content ends and remaining visible without the need for mouse-over.
How to maximize publisher revenue
- By controlling content playtime (options: 15, 30, 45 seconds), publishers can optimize the schedule for Pre-Roll ads.
- This control over playtime directly impacts the preroll ad slot, creating more ad opportunities within a single session.
Feature guidelines
- Activation: The 'Keep Watching' button activates as content nears completion.
- User actions:
- If clicked, it disables ads and continues content playback.
- If not clicked, ads are shown after a 5-second countdown, potentially two in a row, before moving to the next content.
- Visibility: The button only appears in units larger than 255px, enhancing visibility on larger screens.