Media & Playlist FAQs

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Q: What type of content does EX.CO support? 

A: EX.CO supports various types of content, including RSS feeds, MRSS feeds, YouTube videos, single video uploads, and content from the EX.CO marketplace.

Q: How often do the RSS and MRSS feeds refresh? 

A: Our system refreshes RSS and MRSS feeds every hour, ensuring that your playlists remain updated with the latest videos or articles. This automatic refresh keeps your content current and engaging for your audience.

Q: How does EX.CO read a publisher's MRSS feed?

A: EX.CO fetches MRSS feeds, hosts the videos on our platform, and serves them via a cached Content Delivery Network (CDN) for high performance. The system automatically generates multiple video qualities and selects the best one based on the viewer's internet speed, ensuring a smooth, buffer-free experience.

Q: What does EX.CO AI RSS feed feature entail?

A: Our AI-driven feature transforms RSS feed articles into interactive videos, playable directly on the video player. These videos include Calls To Action (CTAs) that link back to the original articles, enhancing engagement and driving traffic to your content.

Q: What is a static playlist? 

A: A static playlist is created in the media library using either your own videos or EX.CO marketplace content. You can edit its order, adjust the number of videos, and easily connect it to a player for playback.

Q: Why should a publisher use a dynamic playlist?

A: A dynamic playlist lets you automatically curate and update content based on selected filters, making it ideal for self-service and API interactions. It reduces manual effort by keeping your video content fresh and engaging with minimal maintenance.

Q: How does the automated playlist feature work?

A: The automated playlist creates a dynamic playlist that refreshes periodically based on your selected filters, such as 'Video Source Types', 'Category', 'Tags', 'Recency', and 'Keyword Search'. This allows you to source videos from various origins, including manually uploaded content, API or MRSS feeds, YouTube, and the EX.CO video library.

Q: How can a user create dynamic playlists on the platform?

A: To create a dynamic playlist, click the "Create Dynamic Playlist" button, enter a name and description, and choose videos using filters such as 'Category', 'Tags', or 'Keyword Search'. You can further refine with options like 'Video Source', 'Video Producer', 'Recency', 'Number of Video Items Per Page', and 'Duration'. Save and publish the playlist to an existing or new player.

Q: How can a user manage their dynamic playlist?

A: After creation, users can manage their dynamic playlist by going to the 'My Playlists' page. Here, they can view and edit playlist settings to keep content relevant and engaging.

Q: What does EX.COs YouTube offer entail?

A: EX.CO’s YouTube integration allows you to import videos from your YouTube channel directly into our platform, making it easy to manage and monetize your content on EX.CO players.

Q: How can a publisher connect their YouTube channel?

A: Publishers can connect their YouTube channel in two ways:

  • Connect a Playlist Using an ID: Click the 'YouTube ID connect' button, enter the playlist ID, name, and desired number of items (5-20). The platform will create a dynamic playlist that updates every 3 hours with new videos from YouTube.
  • Connect YouTube by Logging In: This feature is enabled by default for publishers with managed accounts at EX.CO. You must have access to manage the YouTube channel to import content.

Note: You must have management credentials for the YouTube channel and grant EX.CO access to your Google account.

Q: How can a publisher select videos when importing their YouTube channel?

A: You can select and import up to 30 public videos at a time from your YouTube channel. Private and unlisted videos will not be visible.

Q: How can a publisher search and sort through YouTube videos when importing? 

A: Use the search box to find specific videos on your channel by title or tags. You can also sort the video list by the latest videos (default) or by the most viewed videos.

Q: Can EX.CO automatically import videos from YouTube? How does that work?

A: Yes, by enabling the “Import videos from this channel automatically” option, EX.CO will:

  • Import the 25 most recent videos from the channel.
  • Check every three hours for new uploads and import them automatically.
  • Add a dynamic feed to the library, named "[channel name] imported videos," which is essentially an MRSS feed that includes all new videos uploaded to your YouTube channel.

Q: How do publishers manage their media library on the platform?  

A: Use the 'My Videos' tab to manage your content. You can filter videos by Date, Tags, and Source using the top bar, and search for specific titles with the search bar. To add new content, click ‘Add video’ in the create top button. Each uploaded video shows essential details like title, duration, tags, upload source, and time since upload.

Q: How can publishers utilize EX.CO Marketplace, our syndicated content solution? 

A: The 'Marketplace' tab provides access to videos from hundreds of content producers and vendors in EX.CO’s syndicated library. You can filter content by Category, Date, Producer, and Tags.

Popular tags are dynamically updated based on your selections, and a search bar is available for direct searches. Each video listing includes relevant details to assist in your selection.

Q: Can you direct the user to the YouTube video on YT with a CTA to it? 

A: Yes, you can. Our platform collects the video link in the metadata so it can easily be added as click-through URL for the video(s).

Q: What’s the MRSS video file size limit?

A: The MRSS video file size limit is 500 MB with a duration of up to 1200 seconds. We can support larger files if needed; just let us know in advance.

Q: Are YouTube playlists automatically refreshed? 

A: Yes. We fetch the most recent videos and update the feed with new content every three hours when automatic fetching is enabled.

Q: How can we use targeting for content of playlists or specific videos?

A: You can customize the content in a playlist by using two methods:

  1. URL Path Targeting: This allows you to align the playlist with specific website URLs. For example, a playlist featuring cooking content can be set to appear only on the cooking section of your website.
  2. Tag-Based Targeting: You can also match a playlist to the tags associated with articles on the page. If an article has a "Sports" tag, the system can detect this when the page loads and display a corresponding sports-related playlist in the media player.

Additionally, using the single-player embed option in the media library, publishers have the flexibility to:

  • Choose the first video that will play in the player.
  • Select the player they want to target it for.
  • Add which articles they want the video to play first on.

We also enable geo-targeting of content per country. 

Q: In EX.CO marketplace, what kind of content do you offer? What categories does it cover and how often is it updated?  

A: We offer content in over 25 categories from more than 200 producers, with over 2,500 videos updated daily.

Q: Is there a limit to the number of videos a publisher can add to a playlist?

A: We recommend adding no more than 8 videos to avoid impacting page speed, though the maximum allowed is 20.

Q: Do we support single embed players and video targeting?

A: Yes, we support single embed players and video targeting. This feature allows editors and writers to easily assign specific videos to articles directly from the platform, which is particularly useful for news publishers to quickly link relevant videos to breaking news and articles.

Q: How easy is it to find relevant videos for our newsroom in your syndicated content library?

A: The video library is very user-friendly, offering options to filter, search, and match content across over 30 categories with 2,500+ videos updated daily. You can create static or dynamic playlists, or use single embed options to target individual videos for specific articles.

Q: Does your platform require CMS integration, or can content be added via a simple clip-and-paste method?

A: Our platform supports both CMS integration via API for content and player tool integration, as well as a simple clip-and-paste method for easy content addition.

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