Each Experience has a clear layout to tell your story from beginning to end.

Here are the basic elements:

The Button

This is the trigger to launch an experience. It features text and imagery (static jpg or animated gif) to attract your audience’s attention.

The Results

The questions you ask during an experience will lead to these personalized results.

Each result page offers you the chance to include a Call to action button (CTA), a Form, or a Products gallery:

The Questions

Each question leads to a follow-up question or a result, including a CTA.

Transition/Calculating Results

This is a transition page between the questions and the results, including an appropriate picture or logo.

Start Screen

An optional screen you can place at the beginning of an experience to add additional context or information.

You can read more about the functionality and uses for each element in our related articles for different experiences.