Once an HTML Player Supply Type was created, Cedato enables you to choose between the following types:


  • Persistent
  • Persistent for DFP
  • In-Content
  • In-Content for DFP
  • Corner
  • Corner for DFP
  • In-Feed

Cedato offers a wide selection of native player units out of the box. All you need to do before generating the tag is to select the type of ad unit. The following player units are pre-defined:

Tag Type definition:

  •  Persistent - appears within a standard content page or list of content items, and shrinks to a smaller unit as the user scrolls, remaining persistently viewable on the sidebar during the page visit.  In case you wish to further customize, click the advanced options, where you can control the following player features:
    • Player Size
    • Close Button
    • Sound on Hover
    • Play on % Visibility
    • Pause on Hidden Tab
    • Persistent Player Size
    • Persistent Player Location

     Persistent Demo

  • In-Content- Placed within a standard web page content and articles or within a list of content items. The In-Content Unit is not visible until 50% (can be adjusted) of its expected height is in the viewable screen and can be configured to get hidden once it finishes playing. In case you wish to further customize, click the advance options, where you can control the following player features:
    • Size
    • Close Button
    • Close on Ad End
    • Close on Content End
    • Sound on Hover
    • Play on % Visibility
    • Pause on % Visibility (Most be smaller than 'Play on % Visibility')
    • Pause on Hidden Tab

       In-Content Demo

  • Corner - appears within a standard content page as a steady unit, remaining persistently viewable on the sidebar during the page visit. In case you wish to further customize, click the advanced options, where you can control the following player features:
    • Close Button
    • Close on Ad End
    • Close on Content End
    • Sound on Hover
    • Pause on Hidden Tab
    • Player Size 
    • Player Location
    • Player Padding

          Corner Demo

  • Parallax - placed within a standard content page or list of content items. As the user scrolls down the page, a new section is formed within the content, pushing down the bottom part of the webpage and enabling a full view of the responsive ad on an empty screen. In case you wish to further customize, click the advance options, where you can control the following player features:
    • Background Box Height
    • Background Box Color
    • Player Size
    • Close Button
    • Sound on Hover
    • Play on % Visibility
    • Pause on % Visibility
    • Pause on Hidden Tab

For the DFP ad units, when you integrate the code in DFP make sure to use 'Friendly iframe' and set the size to 1X1 on your DFP implementation.

Additional Technical Information:

Adding a Custom Parameter:

The Custom parameters will be added right after the "extraParams:".

Below you can find an example of how to add two Custom parameters to the In-Feed and In-Content units:

player: {
   playerId: 12345,
   protocol: 'http:',
   domain: 'yourdomain.com',
   servingDomain: 'servingdomain.com',
   extraParams: '&c1=[PubId]'; '&c2=838',
},