The following explanation describes how to create different types of Cedato Supply items.

In the left side, select Supply > Manage supply to display a list of previously defined Supply items.

Click the Create New button. A page of settings is displayed:

HTML Settings

Supply Name*: Create a name for your supply item

Supply Type: Select HTML Player (Note: After a Supply has been saved, its Supply Type cannot be changed)

Supply Sub Type: Player

Active: By default, a Supply is active, meaning that it is available for use. Making a Supply item inactive, does not block incoming requests. Therefore, you are expected to handle the removal of the player code as well.

Limited Assignment: The purpose of this feature is to have more control over sensitive supply items. By turning the Limited Assignment toggle on, the supply item will not be available for selection within the demand item’s edit page.

Once the “Allow to assign Limited Assignment Supply” toggle is set to “On”, the 'Limited Assignment Supply' items will become available for selection. Note:

  • Once the supply item is set to Limited Assignment, it will be marked with an exclamation mark (!) on the top left side. 
  • The toggle is always set to “off” by default.

Environment*: In order to specify the environments of the Opportunities received through the Supply items, select one or two of the relevant buttons – Desktop , Mobile App, Mobile Web

Supply Partner:  Enter a free-text name of the Cedato Supply partner or select from the dropdown menu. (Note :You can select the name of a Supply Partner from the dropdown menu when the Supply item belongs to an existing Supply partner in order to ensure consistency in reports.)

Floor CPM Price: Specify the minimum CPM that a Demand item must have in order to receive requests to be played in this Supply item. This field remans consistent across all the floor price. 

Supply Cost Type*: From the dropdown menu, select how the Supply source gets paid. Each option provides different fields to be filled in:

  • Revshare: In the Revshare (%) field, specify the percentage of the income to be paid to the supply source. For example, entering 70% means that the supply source gets 70% of the revenue of this supply.
  • Fixed CPM per Opportunities: In the CPM field, specify the amount to be paid to the Supply source per 1000 Opportunities.
  • Fixed CPM per Impressions: In the CPM field, specify the amount  to be paid to the Supply source per 1000 Impressions, meaning the payment is per 1000 played video ads on this Supply item.
  • None: Indicates that the cost has not been set by you yet.

Allow Sound: Enables the option to play sound in an HTML player where permitted.

Auto Play:  Starts the video automatically. When this option is selected, it is recommended that the Allow Sound option be turned off.

Control Bar: Displays a control bar on top of the player. 

Rotation: Enables the player to play more than a single ad during each opportunity. For example, selecting the number 3 means that the player can play up to 4 ads.

Assigned Demand

In the "Assigned Demand" section, choose the demand items you wish to allocate to this supply.

If no Demand items have been created yet, come back to this step. 

Under the assigned Demand item you will find the following tabs:

VIEW ALL:  This list shows all your active Demand items.

VIEW INELIGIBLE: This list only shows Demand items whose CPM cost is lower than the Supply floor price.

VIEW ELIGIBLE:  This list only shows Demand items whose Demand CPM is higher than the Floor price of the Supply item.


In the Content section, define the video content to be played when the player is visible. These options enable you to control the ad insertion timing. Adding content to the Player is not mandatory, meaning that you can use the player to show ads only.

Poster Image: Specify the URL of an image to be displayed instead of a black screen while the video content/video ad is loading.

Content Video: Specify the URL(s) of one or more MP4 videos. Each URL should appear in a different line by pressing the Enter key.

Shuffle Video Playlist: Activate this option to randomly shuffle the list of videos in the Content Video field.

Content Click URL: To make the content clickable (so that it refers to a different URL), specify the URL to which to link if the viewer clicks on the Content Video.

Loop Content: Plays the content video in a loop. This option is intended for players whose primary purpose is to play content.

Show control bar on content playback only: This option is available only if the Control Bar under the Settings section is turned off. Selecting this option only shows the control bar when the Content Video is playing.

Add Content Description: Specify the description to be applied to all content in the two fields above. To add a description, click the title. Three description fields are then will be displayed:

Video Description: This is an optional field. Enter up to 100 characters. The Video Description is applied to all content videos. Even if multiple videos are listed in the Content Video field, this description applies to all of them. This information will be passed inside the correlating macros.

Video Keyword: Enter up to 50 characters. Separate the keywords by a comma (,).

Video Title: Enter up to 50 characters.

Play Ad: Specify when the ad is played relative to the timing of the content. The following options are provided. 

As Soon As Available: Once an ad is ready to play, the video content will be paused and the ad is played. Once the Ad has finished playing, the video content resumes. This mode is the default and should be used when the main objective of the player is to play ads. In the event that the Rotation setting is on, multiple ads can play one after another.

Pre Roll: Video content is not played until after the ad has finished playing. In the Ad Max Loading Time field, specify the maximum number of seconds to wait for an ad to load. If it doesn’t load within that time period, then it loses its turn. In case no ad has started by the defined Ad max loading time, the Content Video starts playing immediately. If the Poster image option is selected, then it is shown until either the video ad or Content Video starts.

Mid Roll: The ad is played in the midst of the content. The Content Video plays until the ad is ready to play according to the Mid roll time interval. The video content is paused until the ad finishes playing. This is useful when playing long content, and using breaks for monetization. If the ad does not start by the defined Allowed delay for playing the Ad, then no ad is played for the specified amount of time and the content continues playing. (Note : If the Rotation setting is set to None, it means that only a single ad can be played.)

Post Roll: The ad plays after the Content Video finishes playing. Keep in mind that if Loop content is on, video ads are not shown.

Note: Additional CDN charges will be applied if the content will be played on mobile devices, even if the file is hosted outside Cedato.


VAST Requests Limit: Use the VAST Requests Limit slider to set the ad request rate – between 1 and 5. If you choose Min, then Cedato only sends a minimal amount of ad requests to each Demand item. If you choose Max, then Cedato sends as many ad requests as required to fill the Opportunity. 

Use the VAST Requests Limit By Value in order to specify the maximum amount of Ad requests sent to each demand item.  The same setting exists on the Demand side. If the setting of the assigned Demand is different, then the actual VAST Requests Limit will be the lower of the two.

Maximum Ad Requests per Opportunity: Specify the upper limit of the number of requests to be sent to the Demand per opportunity.

Exclude VAST Vendors Domains:  Enables to specify to which Demand Vendors the Supply won't send any requests. Turn the toggle on and enter the correlated domain/s.